If you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. We all understand the power of a solid corporate brand but in today's ultra-connected world, personal brand health can be the difference between thriving in an organization of your choosing or unemployment. A Personal brand is not something you can assemble, there isn't a step by step instruction manual, and you can't buy it. It is something crafted over time. We will look at what a personal brand is and more importantly what it isn't, what a rock solid personal brand can do for you, your family, and your employer, and how you can be more intentional about building your personal brand. I will arm you with the tools and mindset to own the space you serve.